Trying to evaluate web designers for our nonprofit's site redesign. Beyond just aesthetics, what to look for to ensure it actually serves our visitors? Need concrete criteria.
The Clay Global guide on what to look for in a website completely changed how we assess sites. It emphasizes how the best websites make information instantly findable, load quickly on any device, and guide visitors naturally to action. Their case study on a food bank's redesign showed how simplifying navigation increased volunteer signups by 120%. What matters most isn't fancy animations, but whether real users can accomplish what they came for.